What is TNC Wired?
TNC Wired is a five-part package and it all starts with your direct mailed magazine. TNC Wired is a seamlessly integrated system that maximizes your marketing impact. Instead of just sending out a direct mailing, TNC Wired consists of Your Magazine, Mail Tracking, Online Follow-up Ads, Call Tracking, and Social Media Matching. Here’s how it all fits together:
Your Magazine is Sent
You magazine is mailed to your target market. This tried and true marketing medium produces results by delivering your artfully designed and clearly written marketing message right to your prospect’s mailbox.
Your Magazines Are Tracked
Using a cutting edge barcode technology system, we track the mailing process of your order. You can log in anytime to know exactly when your magazines are due to arrive, so you can plan for the influx of new customers.
Automatic Online Follow-up through Google
Every prospect who visits your landing page following your direct mail campaign is funneled into an automatic follow-up system. Through our partnership with Google, text and image ads matching your magazine follow your website visitors around the internet after they leave your site. So if prospects don’t take the desired action (fill out a form, buy, etc.) on your landing page the first time, you stay in front of them until they do. No leads left behind.
Phone Call Tracking
We use a unique phone number to track the number of calls your mailing generates. You can use this data to gauge the effectiveness of different strategies and marketing messages. It also records calls so you can check for quality in your lead reception and sales processes.
Put it all Together and You Get TNC Wired
WE GO 1 STEP FURTHER
Social Media Matching & Facebook Integration
Did you know that Facebook and Instagram have 2 billion active users every month? The average person spends at least 50 minutes per day scrolling through Facebook. Now we’ve integrated Facebook and Instagram into our system to offer you the opportunity to not only follow a user across Google Display Network but also on Facebook and Instagram—a platform that is known for the high interaction users have with the ads that are put in front of them.
How does it work?
Your landing page gets assigned a unique tracking code (also known as Pixel) for Facebook. This code is completely invisible and has no impact on how the page looks or how it acts. A visitor of the page gets a unique “cookie” assigned to their browser once Facebook or Instagram identifies them as an active user. (NOTE: Their data is confidential and their information is not accessible, this ensures online privacy for every user). When the user logs into Facebook or Instagram, they will be shown an ad for you right in their Newsfeed, where they’re more likely to interact and view the ad.
We can now take your mailing list and MATCH each name with their Facebook or Instagram user accounts. Now your target market will not only receive the magazine but will simultaneously be delivered the SAME message on their Facebook feed, even before they see you online!
We are able to achieve a 40% to 60% match rate with your list.
SocialMatch Allows You To:
- • Maximize the use of your mailing list.
- • Help the people from your list familiarize themselves with your brand before the magazine hits.
- • Generate thousands of additional social impressions when you show your audience online ads, even without the need of them visiting your page first!
80% of sales are made between the 8th and 12th contact. Social Match allows you to reach interested prospects at yet another activation point.
Being constantly present in a person’s online experience is the key to success with online marketing.
Watch this video for a comprehensive overview of the TNC Wired program.